Uffie

Hers is the most anticipated debut album of 2010 and her name is on everybody’s lips. Seldom before has a young artist so captivated the attention of a generation that she personifies. “The ultimate it girl”, “the new electro pop sensation”, “totally in tune with the spirit of the times”: these are just a few quotes from her reviewers. The delayed "Sex Dreams and Denim Jeans" is finally complete. Uffie took her time, for after years of continuous whirlwind she needed to take a step back, put her bags down and concentrate on her writing. After years of partying and having fun, she says she wanted to show a different, darker side of herself. And although her ego trips and her club hitting tracks are still there, perfectly tailored and inextricably linked to her universe, her more introspective ones are the most striking. Her new single “ADD SUV”, recorded with Pharrell Williams, demonstrates exactly that. Uffie and the famous rapper poke fun at the American culture and its obsession for ostentatious signs of wealth. Denouncing the vacuous lives of rich suburban “desperate housewives” who drive oversized SUVs, pop pills like sweets, sip cocktails in their private clubs and accumulate neuroses like a collection of handbags, they made an acrid and descriptive track that is the stuff of classics. Sex Dreams and Denim Jeans is full of classic tracks. The essential and always powerful productions come from her eternal accomplice DJ Feadz, and other talented old friends such as Mr Oizo, SebastiAn (Ed Banger Records) and Mirwais.