It all started in March 2004 when the tight denim with the characteristic skull logo first hit the market. After experiencing two shops in Stockholm with Adam and two other friends, Örjan Andersson noticed the lack of low-priced yet fashionable jeans. The first Cheap Monday style "Tight" was born, at this point made exclusively as an in-store brand: An unwashed, very tight fitted stretch denim jean for a shockingly good price! It was an immediate success and the first 800 pairs sold out in a couple of weeks. The skull logo was made by their friends Björn and Karl who already helped them with the imagery for the store. In January 2005, Cheap Monday was developed into a brand with a full scale collection and the distribution was extended to selected stores in Sweden as well as abroad. The idea is still to offer the customer fashion at an extremely good price. Örjan wanted to put Cheap Monday alongside more expensive brands, in good stores where he enjoys shopping. Cheap Monday aims to create clothes that compete with high-end brands both in attitude and fashion-level as well as in quality.