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I Love Ugly

I Love Ugly was established in March 2008 by Valentin Ozich while he was pouring over his desk making illustrations of his intricate and entangled subconscious thoughts. Once described as a starving artist, he came to the point where he had to choose to stay making music in his experimental hip hop group or do the visual art thing, which he was equally passionate about. Choosing the art side of things he soon realized his potential being commissioned by clients such as MTV, adidas Originals and Vodafone. He then began to fuse his passion for illustrations with clothes. Season after season Valentin introduced different products and expanded the range of I Love Ugly until it resembled a street wear brand. In December 2009, Valentin decided to take on I Love Ugly full time and ditched his job. With his wife, he opened a flagship store in Auckland and also stocked other labels and art exclusive to New Zealand. By the end of 2010 the label took precedence and Valentin decided to close the store and fully concentrate on the brand. Soon, I Love Ugly family added new members: In January 2011, Valentin and Barnaby found an office space together to share their vision of building their businesses. From there it was a natural progression to become business partners. It didn’t take long from there for the other projects they were collectively involved in (among them a website design company and a labeling business) to trickle off the radar. Soon I Love Ugly was their only focus. Together they shared the vision to create a premium street wear brand. Nikolai was the next addition to the I Love Ugly team in early 2011. He brought a new critical way of thinking and great technical skills to the business.

I Love Ugly - Porter Linen Shorts
I Love Ugly
Porter Linen Shorts
89,95 €
I Love Ugly - Dax Zespy Track Pants
I Love Ugly
Dax Zespy Track Pants
104,95 €
I Love Ugly - Zespy Pants
I Love Ugly
Zespy Pants
109,95 €
I Love Ugly - Zespy Pants
I Love Ugly
Zespy Pants
109,95 €
I Love Ugly - Otis Tall T-Shirt
I Love Ugly
Otis Tall T-Shirt
69,95 €
I Love Ugly - Dax Zip Sleeve Sweater
I Love Ugly
Dax Zip Sleeve Sweater
119,95 €
I Love Ugly - Extended Bomber Jacket
I Love Ugly
Extended Bomber Jacket
199,95 €
I Love Ugly - Zespy Pants
I Love Ugly
Zespy Pants
109,95 €
I Love Ugly - Zespy Pants
I Love Ugly
Zespy Pants
109,95 €
I Love Ugly - Athletic Jersey
I Love Ugly
Athletic Jersey
119,95 €
I Love Ugly - Mesh Stripe T-Shirt
I Love Ugly
Mesh Stripe T-Shirt
74,95 €
I Love Ugly - Mesh Stripe T-Shirt
I Love Ugly
Mesh Stripe T-Shirt
74,95 €
I Love Ugly - Mandarin Collar Oxford Shirt
I Love Ugly
Mandarin Collar Oxford Shirt
109,95 €
I Love Ugly - Grey Frenchy Hoodie
I Love Ugly
Grey Frenchy Hoodie
124,95 €
I Love Ugly - Military Pants
I Love Ugly
Military Pants
109,95 €
I Love Ugly - Bobby Shirt
I Love Ugly
Bobby Shirt
109,95 €
I Love Ugly - Bomber Jacket
I Love Ugly
Bomber Jacket
179,95 €
I Love Ugly - Mason Jacket
I Love Ugly
Mason Jacket
144,95 €
I Love Ugly - Quilted Bomber Jacket
I Love Ugly
Quilted Bomber Jacket
149,95 €
I Love Ugly - Bobby Pants
I Love Ugly
Bobby Pants
94,95 €
I Love Ugly - Bobby Pants
I Love Ugly
Bobby Pants
94,95 €
I Love Ugly - Bobby Shirt
I Love Ugly
Bobby Shirt
109,95 €
I Love Ugly - Bobby Shirt
I Love Ugly
Bobby Shirt
109,95 €
I Love Ugly - Printed Oblique T-Shirt
I Love Ugly
Printed Oblique T-Shirt
44,95 €
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