Since In4mation opened its first retail store in 2002, they have established themselves as Hawaii's premier retailers of skate and streetwear. Their collective knowledge of business, style and design led to a successful t-shirt line that has since been offered to select locations throughout the world. In April 2007, In4mation opened their design studio and showroom in NYC to launch their mens and womens apparel range. ÚÚCreative director Rhandy Tambio, who has worked as a designer for nearly a decade in the action sports and urban market, is heading up In4mation in NYC, while fellow co-partners Todd Shimabuku, Ryan Arakaki and Jun Jo oversee marketing, sales and operations at the two locations on Oahu, Hawaii. Designer Elska Sandor joined the In4mation family to focus on the women's line. Elska has over 11 years experience in the skate and street industry and was also the co-founder of NYC's Rookie Skateboards. ÚÚThe family of In4mants are continually looking to concentrate on what they want to see happen in the apparel market and they are constantly trying to evolve as originality is something that they always try to stride for. Strength in numbers equals Power to the people.ÚÚThe name In4mation and the "plus" logo mark symbolize a unique bond and signify In4mation’s positive outlook and welcoming attitudes attained by exploring varied paths of life. In4mation’s motto, "I Shall Proceed...And Continue" is a catch phrase taken from an influential hip-hop band that serves as a reminder to follow our chosen paths and to keep on moving forward.