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Iriedaily

After founding Kreuzberg, Berlin-based W.A.R.D. Productions in the early 90 to distribute band merchandise, French designer JayBo (aka Monk) joined Walt, Achim, Role and Daniel in 1994 to establish pioneering German streetwear brand IrieDaily. The five men had a clear vision of their newborn clothing company: They wanted to create styles with a unique twist and a destinctive design that irie people could wear daily. Inspired by 80s punk rock, the "keep it real" attitude of mid-90s hip hop and their love for reggae music, the brand soon turned into Germany's most influental clothing label in the late 90s. Later IrieDaily regularly employed services from outside designers that have a close affiliation to street art and urban culture, just like the company itself. Irie's range also expanded from solely offering basics such as denim pants, tees and sweaters to high-class poutdoor jackets and stylish accessories, while the strong relationship to their hood X-Berg is still intact. Today Irie's collections are closely related to topics and innovative color schemes, while the guys behind the scenes stayed as down to earth as you can imagine.

Iriedaily - Lost T-Shirt
Iriedaily
Lost T-Shirt
29,95 €
Iriedaily - Suncity T-Shirt
Iriedaily
Suncity T-Shirt
29,95 €
Iriedaily - Odonata T-Shirt
Iriedaily
Odonata T-Shirt
29,95 €
Iriedaily - Veruschka Spice Hooded Jacket
Iriedaily
Veruschka Spice Hooded Jacket
89,95 €
Iriedaily - Desire Color Zip Hoodie
Iriedaily
Desire Color Zip Hoodie
69,95 €
Iriedaily - Daily Flag 2 T-Shirt
Iriedaily
Daily Flag 2 T-Shirt
29,95 €
Iriedaily - Harpoon Flag T-Shirt
Iriedaily
Harpoon Flag T-Shirt
29,95 €
Iriedaily - Greetings T-Shirt
Iriedaily
Greetings T-Shirt
32,95 €
Iriedaily - Bike Theft T-Shirt
Iriedaily
Bike Theft T-Shirt
32,95 €
Iriedaily - Subneck 2 T-Shirt
Iriedaily
Subneck 2 T-Shirt
24,95 €
Iriedaily - Henley Longsleeve
Iriedaily
Henley Longsleeve
32,95 €
Iriedaily - Daily Flag Hoodie
Iriedaily
Daily Flag Hoodie
59,95 €
Iriedaily - Brickhead Pocket Sweater
Iriedaily
Brickhead Pocket Sweater
64,95 €
Iriedaily - Life Sounds T-Shirt
Iriedaily
Life Sounds T-Shirt
32,95 €
Iriedaily - Mesh Flag T-Shirt
Iriedaily
Mesh Flag T-Shirt
34,95 €
Iriedaily - Mesh Baseball Longsleeve
Iriedaily
Mesh Baseball Longsleeve
39,95 €
Iriedaily - Rugged Logo Sweater
Iriedaily
Rugged Logo Sweater
54,95 €
Iriedaily - Work Nerd 5-Panel Cap
Iriedaily
Work Nerd 5-Panel Cap
24,95 €
Iriedaily - Might Illegal Hoodie
Iriedaily
Might Illegal Hoodie
59,95 €
Iriedaily - Loopster Hoodie
Iriedaily
Loopster Hoodie
79,95 €
Iriedaily - Loopster Pocket Sweater
Iriedaily
Loopster Pocket Sweater
64,95 €
Iriedaily - Work Nerd Pocket T-Shirt
Iriedaily
Work Nerd Pocket T-Shirt
34,95 €
Iriedaily - Work Nerd Pocket Sweater
Iriedaily
Work Nerd Pocket Sweater
64,95 €
Iriedaily - Work Nerd Shirt
Iriedaily
Work Nerd Shirt
59,95 €
Iriedaily - Slick Rick Zip Hoodie
Iriedaily
Slick Rick Zip Hoodie
99,95 €
Iriedaily - Slick Rick Bomb Jacket
Iriedaily
Slick Rick Bomb Jacket
109,95 €
Iriedaily - G Flag Hoodie
Iriedaily
G Flag Hoodie
59,95 €
Iriedaily - Ethno Pocket Sweater
Iriedaily
Ethno Pocket Sweater
49,95 €
Iriedaily - Spray Girl Sweater
Iriedaily
Spray Girl Sweater
59,95 €
Iriedaily - Block Ethno Longsleeve
Iriedaily
Block Ethno Longsleeve
32,95 €
Iriedaily - Might Be T-Shirt
Iriedaily
Might Be T-Shirt
29,95 €
Iriedaily - Berlinica T-Shirt
Iriedaily
Berlinica T-Shirt
29,95 €
Iriedaily - Schlesi Mesh Dress
Iriedaily
Schlesi Mesh Dress
39,95 €
Iriedaily - Irie x Mizu Bottle
Iriedaily
Irie x Mizu Bottle
22,95 €
Iriedaily - Mopster Sweater
Iriedaily
Mopster Sweater
54,95 €
Iriedaily - Fusion College Jacket
Iriedaily
Fusion College Jacket
129,95 €
Iriedaily - Eissegler Parka
Iriedaily
Eissegler Parka
169,95 €
Iriedaily - Dock36 Worker Jacket
Iriedaily
Dock36 Worker Jacket
129,95 €
Iriedaily - De College Zip-Up Hoodie
Iriedaily
De College Zip-Up Hoodie
74,95 €
Iriedaily - Flag X Denim Shirt
Iriedaily
Flag X Denim Shirt
59,95 €
Iriedaily - Flag X Denim Shirt
Iriedaily
Flag X Denim Shirt
59,95 €
Iriedaily - Allied Flag Hip Bag
Iriedaily
Allied Flag Hip Bag
22,95 €
Iriedaily - Daily Flag Hoodie
Iriedaily
Daily Flag Hoodie
59,95 €
Iriedaily - Vintage Turtle Women Hoodie
Iriedaily
Vintage Turtle Women Hoodie
74,95 €
Iriedaily - Jazzie Space Women Sweater
Iriedaily
Jazzie Space Women Sweater
49,95 €
Iriedaily - Pusteblume Women T-Shirt
Iriedaily
Pusteblume Women T-Shirt
29,95 €
Iriedaily - Disco Turm Women T-Shirt
Iriedaily
Disco Turm Women T-Shirt
29,90 €
Iriedaily - Stattjaeger Shopper Bag
Iriedaily
Stattjaeger Shopper Bag
34,95 €
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