Do we have to school ya about Michael Jordan? We don't think so. If you do not know nothing about the man, you must have lived in a box and know shit about civilization, sports and good stuff like that. Dude has been allover the most prominent basketball courts of the US, and so were his designs. In 1984, Nike signed b-ball's biggest superstar of all times and launched Jordan Brand as a sub-division of the Swoosh company, that helped them to become the market leader. The designs are based on classic Jordan styles that often feature a red and black color scheme as well as signature patterns such as the „elephant skin“. We honestly doubt that ther will ever be a basketball brand as important as Jordan Brand – just take a look at the designs and you have to agree!