Co-founded in 1999 in Santa Ana, CA, by Jonas Bevacqua and Robert Wright, Lifted Research Group aka LRG is a creative lifestyle clothing company. Jonas and Robert's vision was to design clothes that represented a variety of influences, a reflection of their environment and interests. Through LRG's success as a brand and inclusive group concept, it has become an outlet to express not only the founder's ideas, but also a platform for others to do the same. LRG takes pride in discovering and uncovering new and emerging talent; supporting those that pursue their goals with the same passion that supported its own growth. This concept has always remained the same, it's one that LRG stands beside and looks to share with the world. A company designed to overthrow the masses by LRG's influence. The slogan is simple: underground inventive, overground effective. Think of them as a support group for the independent and underground culture. They're trying to put the spotlight where it really belongs, because it's much more than clothing and concepts, it is a way of living. LRG innovative essence for the above average person.