Founded in 1997 by Andy Laats and Chad DiNenna in Encinitas, California, the Nixon duo's goal was to create watches for the young lifestyle market by combining design elements of a vintage watch, high-end technologies, and a down-to-earth yet elegant attitude. They established Nixon to make the little things better. Nixon pays attention to detail. Nixon treats its customers with respect, because Andy and Chat exactly know and give 'em what they want. When you choose to wear a watch, or select a wallet to hold your hard earned cash, or want to put the final touch on your style, you deserve to have something that reflects your entire package. You may not know how to say it, but you've got something to say. What started out of frustration of the lack of quality watches that simultaneously do the talking for you and deliver what you need in various high stress work and play environments has grown into a network of athletes, rock stars, retailers, and dedicated loyalists that bring Nixon products to market. And the Nixon Now saga continues...