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Nike

Nike was established in the mid-60s by Bill Bowerman who was constantly seeking ways to give his athletes a competitive advantage and Phil Knight, a talented middle-distance runner from Portland, as Blue Ribbon Sports. Due to the fact that Bowerman and Knight each had full-time jobs, they needed someone to manage the growing requirements and asked Jeff Johnson to join them as the first full-time employee of Blue Ribbon Sports in 1965 who quickly became an invaluable utility man for the start-up company. He created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. Johnson established a mail-order system, opened the first BRS retail store in Santa Monica, Ca., and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971. Around this same time Knight and Bowerman were ready to make the jump from being a footwear distributor to designing and manufacturing their own brand of athletic shoes. They selected an infectious logo today known internationally as the Swoosh, which was created by a graphic design student named Carolyn Davidson. The new Nike line of footwear debuted in 1972 and soon revolutionized the whole athletic shoes genre. The Nike formula is quite simple and based on three principles: To reduce weight, make it as comfortable as possible and add an up to date make-up with an advanced twist. This holds true for in and outdoor apparel as well as shoes and accessories. Besides innovative designs, Nike also invented lots of groundbreaking technology such as Nike Air shock absorption that has been copied by other brands but still stays unmatched until today. A few years ago, Nike launched an action sports sub brand entitled Nike 6.0 specially matched to the hardcore skateboarding crowd. Plus the Swoosh company is also known for originating top notch collaborations with contemporary artists such as Parra or Cassette Playa. They ain't talking about it, they JUST DO IT!

Nike - Leg-A-See-Cropped AOP Leggings
Nike
Leg-A-See-Cropped AOP Leggings
34,95 €
Nike - Tech Fleece Hoodie
Nike
Tech Fleece Hoodie
89,95 €
Nike - AW77 RU NTF Fly Sweater
Nike
AW77 RU NTF Fly Sweater
64,95 €
Nike - 1mm Tech Fleece Windrunner
Nike
1mm Tech Fleece Windrunner
89,95 €
Nike - Legend 2.0 Floe Tight Pants
Nike
Legend 2.0 Floe Tight Pants
54,95 €
Nike - FC Saturday Jacket
Nike
FC Saturday Jacket
119,95 €
Nike - FC Saturday Jacket
Nike
FC Saturday Jacket
119,95 €
Nike - Bonsai Shoe T-Shirt
Nike
Bonsai Shoe T-Shirt
29,95 €
Nike - Club Mezzo Tie T-Shirt
Nike
Club Mezzo Tie T-Shirt
34,95 €
Nike - Azeda Backpack
Nike
Azeda Backpack
34,95 €
Nike - Azeda Tote Bag
Nike
Azeda Tote Bag
34,95 €
Nike - All Access Fullfare Backpack
Nike
All Access Fullfare Backpack
34,95 €
Nike - Hood Waistpack
Nike
Hood Waistpack
19,95 €
Nike - Heritage Gymsack
Nike
Heritage Gymsack
17,95 €
Nike - Tech Fleece Moto Cape
Nike
Tech Fleece Moto Cape
129,95 €
Nike - V442 Woven Pants
Nike
V442 Woven Pants
69,95 €
Nike - Tech Fleece Leggings
Nike
Tech Fleece Leggings
49,95 €
Nike - Leg-A-See-Logo Leggings
Nike
Leg-A-See-Logo Leggings
34,95 €
Nike - Leg-A-See JDI Leggings
Nike
Leg-A-See JDI Leggings
34,95 €
Nike - Windrunner Jacket
Nike
Windrunner Jacket
79,95 €
Nike - Epic Run Lux Tight Pants
Nike
Epic Run Lux Tight Pants
89,95 €
Nike - Leg-A-See JDI Leggings
Nike
Leg-A-See JDI Leggings
34,95 €
Nike - NTF Long Body T-Shirt
Nike
NTF Long Body T-Shirt
34,95 €
Nike - Tech Fleece FZ Hoodie
Nike
Tech Fleece FZ Hoodie
89,95 €
Nike - RU Fly Leggings
Nike
RU Fly Leggings
59,95 €
Nike - Leg-A-See-Mishmash AOP Leggings
Nike
Leg-A-See-Mishmash AOP Leggings
44,95 €
Nike - Tech Fleece Moto Cape
Nike
Tech Fleece Moto Cape
129,95 €
Nike - Tech Fleece Hoodie
Nike
Tech Fleece Hoodie
89,95 €
Nike - Pro Capri Pants
Nike
Pro Capri Pants
29,95 €
Nike - Leg-A-See JDI Leggings
Nike
Leg-A-See JDI Leggings
34,95 €
Nike - Leg-A-See JDI Leggings
Nike
Leg-A-See JDI Leggings
34,95 €
Nike - RU Air Max Logos T-Shirt
Nike
RU Air Max Logos T-Shirt
29,95 €
Nike - Kiss My Airs T-Shirt
Nike
Kiss My Airs T-Shirt
29,95 €
Nike - Club Tie Top
Nike
Club Tie Top
29,95 €
Nike - Air Max T-Shirt
Nike
Air Max T-Shirt
24,95 €
Nike - Bonsai Shoe T-Shirt
Nike
Bonsai Shoe T-Shirt
29,95 €
Jordan Brand - Jordan Jumpman Air Strapback Cap
Jordan Brand
Jordan Jumpman Air Strapback Cap
34,95 €
Nike - Hybrid Fleece Crew Sweater
Nike
Hybrid Fleece Crew Sweater
59,95 €
Nike - Pocket Top TP T-Shirt
Nike
Pocket Top TP T-Shirt
39,95 €
Nike - Pocket Top TP T-Shirt
Nike
Pocket Top TP T-Shirt
39,95 €
Nike - 1mm Tech Fleece Crew Sweater
Nike
1mm Tech Fleece Crew Sweater
84,95 €
Nike - 3mm Tech Varsity Jacket
Nike
3mm Tech Varsity Jacket
139,95 €
Nike - 3mm Tech Varsity Jacket
Nike
3mm Tech Varsity Jacket
139,95 €
Nike - 3mm Tech Varsity Jacket
Nike
3mm Tech Varsity Jacket
139,95 €
Nike - Aeroloft TF Windrunner Jacket
Nike
Aeroloft TF Windrunner Jacket
249,95 €
Nike - Aeroloft TF Windrunner Jacket
Nike
Aeroloft TF Windrunner Jacket
249,95 €
Nike - Leg-A-See-AOP Leggings
Nike
Leg-A-See-AOP Leggings
37,95 €
Nike - Pro Hyperwarm TGT Emboss
Nike
Pro Hyperwarm TGT Emboss
59,95 €
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