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Nike

Nike was established in the mid-60s by Bill Bowerman who was constantly seeking ways to give his athletes a competitive advantage and Phil Knight, a talented middle-distance runner from Portland, as Blue Ribbon Sports. Due to the fact that Bowerman and Knight each had full-time jobs, they needed someone to manage the growing requirements and asked Jeff Johnson to join them as the first full-time employee of Blue Ribbon Sports in 1965 who quickly became an invaluable utility man for the start-up company. He created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. Johnson established a mail-order system, opened the first BRS retail store in Santa Monica, Ca., and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971. Around this same time Knight and Bowerman were ready to make the jump from being a footwear distributor to designing and manufacturing their own brand of athletic shoes. They selected an infectious logo today known internationally as the Swoosh, which was created by a graphic design student named Carolyn Davidson. The new Nike line of footwear debuted in 1972 and soon revolutionized the whole athletic shoes genre. The Nike formula is quite simple and based on three principles: To reduce weight, make it as comfortable as possible and add an up to date make-up with an advanced twist. This holds true for in and outdoor apparel as well as shoes and accessories. Besides innovative designs, Nike also invented lots of groundbreaking technology such as Nike Air shock absorption that has been copied by other brands but still stays unmatched until today. A few years ago, Nike launched an action sports sub brand entitled Nike 6.0 specially matched to the hardcore skateboarding crowd. Plus the Swoosh company is also known for originating top notch collaborations with contemporary artists such as Parra or Cassette Playa. They ain't talking about it, they JUST DO IT!

Nike - T2 Pocket T-Shirt
Nike
T2 Pocket T-Shirt
39,95 €
Nike - Seasonal Futura True Strapback Cap
Nike
Seasonal Futura True Strapback Cap
24,95 €
Nike - Tech Fleece Moto Cape
Nike
Tech Fleece Moto Cape
129,95 €
Nike - Fade Strip Harrington Jacket
Nike
Fade Strip Harrington Jacket
109,95 €
Nike - FC Glory T-Shirt
Nike
FC Glory T-Shirt
29,95 €
Nike - FC Glory T-Shirt
Nike
FC Glory T-Shirt
29,95 €
Nike - FC N98 Windbreaker Track Jacket
Nike
FC N98 Windbreaker Track Jacket
79,95 €
Nike - FC AW77 Sweater
Nike
FC AW77 Sweater
64,95 €
Nike - RU Sweater
Nike
RU Sweater
59,95 €
Nike - Leg-A-See-Logo Leggings
Nike
Leg-A-See-Logo Leggings
34,95 €
Nike - AW77 Alumni Fade Shorts
Nike
AW77 Alumni Fade Shorts
44,95 €
Nike - AW77 FT Fade Sweater
Nike
AW77 FT Fade Sweater
54,95 €
Nike - Heritage Gymsack
Nike
Heritage Gymsack
17,95 €
Nike - Lightweight No Show Socks (Pack Of 3)
Nike
Lightweight No Show Socks (Pack Of 3)
9,95 €
Nike - Ace Logo Tank Top
Nike
Ace Logo Tank Top
19,95 €
Nike - RU Sunset Lightweight Windrunner
Nike
RU Sunset Lightweight Windrunner
99,95 €
Nike - NTF Crop Sleeveless GX Top
Nike
NTF Crop Sleeveless GX Top
29,95 €
Nike - AOP Cropped Club Leggings
Nike
AOP Cropped Club Leggings
34,95 €
Nike - T2 Tank Top
Nike
T2 Tank Top
39,95 €
Nike - Tech Fleece Leggings
Nike
Tech Fleece Leggings
49,95 €
Nike - T2 Leggings
Nike
T2 Leggings
49,95 €
Nike - 1mm AOP Tech Fleece Shorts
Nike
1mm AOP Tech Fleece Shorts
64,95 €
Nike - 1mm AOP Tech Fleece Shorts
Nike
1mm AOP Tech Fleece Shorts
64,95 €
Nike - AW77 FT Alumni Shorts
Nike
AW77 FT Alumni Shorts
44,95 €
Nike - Leg-A-See-Logo Leggings
Nike
Leg-A-See-Logo Leggings
34,95 €
Nike - Leg-A-See-Logo Leggings
Nike
Leg-A-See-Logo Leggings
34,95 €
Nike - Windrunner
Nike
Windrunner
74,95 €
Nike - Value Cotton Socks (Pack Of 3)
Nike
Value Cotton Socks (Pack Of 3)
7,95 €
Nike - AW77 RU NTF Alumni Shorts
Nike
AW77 RU NTF Alumni Shorts
44,95 €
Nike - TP-AOP Woven Pants
Nike
TP-AOP Woven Pants
64,95 €
Nike - GRX Mesh Crop Top
Nike
GRX Mesh Crop Top
49,95 €
Nike - Legging TP Pants
Nike
Legging TP Pants
54,95 €
Nike - AW77 RU NTF Alumni Shorts
Nike
AW77 RU NTF Alumni Shorts
44,95 €
Nike - 1mm Tech Fleece Shorts
Nike
1mm Tech Fleece Shorts
59,95 €
Nike - 1mm Tech Fleece Shorts
Nike
1mm Tech Fleece Shorts
59,95 €
Nike - 1mm Tech Fleece Shorts
Nike
1mm Tech Fleece Shorts
59,95 €
Nike - Tech Moto SP Cape
Nike
Tech Moto SP Cape
129,95 €
Nike - Tech Moto SP Cape
Nike
Tech Moto SP Cape
129,95 €
Nike - Tech SP Windrunner
Nike
Tech SP Windrunner
129,95 €
Nike - Tech SP Windrunner
Nike
Tech SP Windrunner
129,95 €
Nike - Tech SP Windrunner
Nike
Tech SP Windrunner
129,95 €
Nike - Tech Moto SP Cape
Nike
Tech Moto SP Cape
129,95 €
Nike - WMNS Lightweight Socks (Pack of 3)
Nike
WMNS Lightweight Socks (Pack of 3)
9,95 €
Nike - Futura Clouds Tank Top
Nike
Futura Clouds Tank Top
29,95 €
Nike - Tech Aeroshield Parka
Nike
Tech Aeroshield Parka
149,95 €
Nike - Tech Aeroshield Parka
Nike
Tech Aeroshield Parka
149,95 €
Nike - Woven Bomber Jacket
Nike
Woven Bomber Jacket
94,95 €
Nike - NTF Crop Sleeveless Top
Nike
NTF Crop Sleeveless Top
24,95 €
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