In 1980, Shawn Stüssy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to tee shirts that he sold along with his boards around Laguna Beach, California. As the clothing line expanded, its raw and modern aesthetic soon developed into the next generation of new wave beach culture. With the success came the opportunity to travel and spread the Stüssy vibe. Stüussy hooked up with trendsetters in New York, London, Tokyo and other areas of the world. Stüssy clothing is inspired by this international group of musicians, skaters, DJs and artists with similar tastes, which helped to shape the brand into an international streetwear label. Today, Stüssy exists as a brand with worldwide respect and independence. With over sixty stores across the globe and a very strong tribe still in effect, Stüssy is a leader in the culture which they helped start almost 30 years ago.