The Hundreds apparel is inspired by Los Angeles lifestyle and Southern California’s skateboarding, surf, punk, and hip-hop cultures. The designs are also reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of “streetwear” at the end of the millennium. To date, the company has worked on special collaborative projects with globally-recognized brands like Disney, Casio G-Shock, éS, Gravis, Medicom, and individual artists and designers such as David Choe, Tofer, Robbie Conal, Angelyne, H2O, Kurupt, Craola, Avail, and Usugrow. The products are sold in limited quantities in the world’s most prestigious streetwear and skate boutiques and has also been featured as a cover story in such media as the New York Times Magazine, Antenna, Giant Robot, KoreAm, MuchMusic Television, and Inc. Magazine.