Dedication. That’s what separates Ucon (an acronym for 'Urban CONquest') from the others. It originates from the time, effort and love that they put into every one of their garments. Since 2001 there has been a challenge for Ucon to see how far the company could be taken without strong financial backing but plenty of passion, creativity and determination. The mentality of using modern design and being completely unique continues to push 'em forward. From the designs, to the cuts, to the stitching, they put everything they can into their clothing so you will be proud to put on the four letters: U-C-O-N.