SOAR Running – Crafted for the Relentless

SOAR Running stands for uncompromising running apparel, created for those who live running not just as a sport, but as a passion. Founded in 2015 in London’s Hackney district by designer and runner Tim Soar, the brand combines cutting-edge textile innovations, sports science insights, and real feedback from runners worldwide to develop clothing that redefines performance.

Every piece from SOAR is the result of a clear ambition: to design clothing that can withstand even the toughest conditions, supports every movement and fits so precisely that it feels like it was tailored to the body. This is achieved not only through the use of highly functional materials – many of which have been developed specifically for SOAR – but also through thoughtful cuts, laser-cut details, and seamless construction that minimize friction, weight, and distraction.

Whether ultra-light race shorts, weatherproof shells, or technically advanced base layers, SOAR’s aesthetic is purist, dynamic, and uncompromisingly functional. Every design follows a clear philosophy: less is more, as long as it’s perfect. Instead of fashion gimmicks, SOAR focuses on the body: its movement, its limits, its rhythm.

What makes SOAR special is its consistent proximity to the community. The brand is deeply rooted in the London running scene and tests every product together with ambitious runners – in the lab, on the street, and off-road. The result is performance wear made by runners for runners, developed with a precision that you not only see but feel with every step.

SOAR Running isn’t just running gear. It’s a tool for people who work on themselves every day with passion, discipline, and endurance. For those who set goals and don’t stop until they’ve achieved them – or gone beyond.

SOAR – because you run.