District Vision – Center for Inner Peace. California.

Founded in 2016 by Tom Daly and Max Vallot, District Vision is much more than a sportswear brand – it’s a movement that puts mental well-being and physical performance at its core. Inspired by personal experiences and a deep passion for mindfulness and movement, the two founders created a label that redefines the holistic approach to sports.

A journey to inner balance

Tom Daly, born in Ascot, England, and Max Vallot, from Cologne, Germany, met over fifteen years ago at a university in London. Later, their journey took them to New York, where they enjoyed the vibrant city life to the fullest. But a series of life-changing events drew their attention to running and meditation – two practices that fundamentally changed their lives. These experiences laid the foundation for District Vision, which is based in sunny California and acts as a center for inner peace.

Tools for mindful athletes

District Vision researches and develops products that are both functional and performance-enhancing. The brand believes in the connection between mental clarity and physical activity and that mental well-being is the basis for any sporting activity. This concept led to the development of innovative products that are revolutionizing sports.

The brand’s first experiment began in 2014, when Tom and Max started testing sports glasses with a group of runners in New York. The feedback from the runners and the collaboration with Japanese engineers resulted in the Keiichi running sunglasses system – a groundbreaking product designed for precision, lightness and comfort. Handcrafted in Japan, the glasses offer athletes a unique solution for optimal visual performance and eye protection.

District Visions RX program: A revolution in sports eyewear design

With the RX program, District Vision is taking sports eyewear technology to a new level. The program, based on District Vision’s popular Junya Racer, combines an advanced one-piece lens architecture with advanced free-form technology. The world’s first RX-integrated shield lens technology offers exceptional optical clarity, a wide panoramic field of vision and seamless prescription lens customization.

This groundbreaking technology from District Vision is not glued or placed on top but integrated directly into the lens. It reduces eye strain during intense physical activity and optimizes the viewing experience for athletes. The lenses, which were specially developed in Japan, enable athletes to reach their full potential.

Meditation and mindfulness for athletes

District Vision’s concept goes beyond products and is committed to integrating meditation and mindfulness into the world of sports. With the Mindful Athlete Program (MAP), the brand offers lectures and workshops that help runners and active people to find a deeper connection to themselves. This initiative is implemented in collaboration with leading teachers in the fields of meditation and movement and reflects the holistic vision of the brand.

District Vision: A new chapter for sport and mindfulness

By combining innovative technology, mindful design and a clear vision, District Vision has created a unique place in the world of sports. The brand stands for more than performance – it promotes inner peace, mental strength and holistic well-being.

With roots in personal experience and a deep understanding of the needs of modern athletes, District Vision creates products and programs that appeal to both body and mind. Whether on the running track, during intense sporting challenges or in the pursuit of inner peace – District Vision offers the perfect balance between functionality and mindfulness.