HANWAG: Where tradition meets innovation since 1921

For over 100 years, HANWAG has stood for uncompromising quality, durability and technical innovation in the field of outdoor and mountaineering boots. What began as a small workshop in Vierkirchen, Bavaria, in 1921 is now an internationally recognized brand that impresses with high-quality materials, perfect craftsmanship and innovative technologies. HANWAG is not a company that relies on short-lived trends – instead, the brand is developing slowly, consistently and deliberately, always with the aim of creating the perfect outdoor shoe.

Bavarian craftsmanship for over a century

When Hans Wagner started making shoes over 100 years ago, he laid the foundation for a philosophy that still holds true today: High-quality materials, careful workmanship and a well-thought-out fit are essential for a long-lasting shoe. Production remains closely linked to Bavaria to this day. In addition to the company headquarters in Vierkirchen, HANWAG shoes are also manufactured in the company’s own production facilities in Hungary and by a long-standing partner in Croatia.

Technology & Quality: Three manufacturing techniques for maximum performance

A HANWAG shoe is more than just a hiking boot – it is a well-thought-out product that meets the highest standards. To achieve this, the brand relies on three proven manufacturing techniques:

• the lasted design – sturdy, durable and stable
• the double-stitched design – traditionally made, particularly durable
• Direct Injection Technology (direct soling) – light, flexible and perfect for sporting activities

Thanks to these manufacturing methods, HANWAG covers a wide range of products, from leather shoes that can be resoled to lightweight fabric models. The focus is always on maximum quality and durability.

Sustainability & responsibility – conscious production for a better future

HANWAG is committed to sustainable and responsible production. The choice of materials plays a major role in this: the leather used comes from EU-certified tanneries that have been awarded the Leather Working Group’s gold standard. Close cooperation with European suppliers helps to shorten transport routes and manage processes more efficiently. This is a conscious decision at a time when many companies are opting for outsourcing.

Innovation from tradition – technology for the perfect fit

A good outdoor shoe is characterized by its fit. HANWAG therefore relies on specially developed lasts that are adapted according to category and intended use. This is how shoes are created that offer a high level of comfort and minimize blistering, even after long trips.

In addition to the perfect fit, HANWAG relies on technological innovations, such as:

• EcoShell membrane – a PFC-free, waterproof membrane for sustainable outdoor adventures
• TubeTec Rock sole technology – for optimal cushioning and maximum grip
• Vibram soles – durable and adapted to different terrains

The HANWAG concept conquers the world

Over the decades, HANWAG has grown from a small workshop into a global brand – but without losing its values. The company was family-run until 2004, when it was sold to the Swedish Fenix Group. The buyer was chosen with care: the company was looking for a partner that would keep the brand in its premium segment and preserve its tradition.

A HANWAG shoe is an investment in quality, comfort and durability. Thanks to the perfect combination of traditional craftsmanship and cutting-edge technology, the brand offers shoes that are suitable for any terrain and any challenge. Outdoor enthusiasts, mountaineers and hikers around the world trust the expertise from Vierkirchen – a promise of quality that has been upheld for over 100 years.