b.Eautiful x kiiro Family T-Shirt (White)

For the current collection, b.Eautiful has teamed up with the Japanese artist kiiro, who moves in a fascinating field of tension between traditional influences and contemporary aesthetics. His name, the Japanese word for “yellow”, is symbolic of light, warmth and change – qualities that are also reflected in his works.

kiiro combines elements of Japanese art history with modern techniques to create unique visual worlds that are often surreal, sometimes abstract, but always profound. His work ranges from illustration and painting to digital media and reflects themes such as impermanence, identity and the intersection between nature and urban life.

A central feature of his art is the use of fine lines, muted colors and subtle textures, which are often reminiscent of classic Japanese woodcuts, but reimagined with a modern sensibility. His work has been featured in several international exhibitions and is gaining recognition in the global art scene.

With their unique signature, the b.Eautiful x kiiro designs succeed in placing traditional Japanese aesthetics in a modern context, while also creating an emotional depth that speaks directly to the viewer.

The b.Eautiful x kiiro Family Tee is equipped with the following features:

• rib crew neck with interior tape
• kiiro's Family graphics printed on front and rear
• additional b.Eautiful x kiiro branding printed on both sleeves
• relaxed fit
• 100% cotton single jersey, 220 g/m²
• garment dyed
• made in Los Angeles, USA