Natia The God LP White & Grey Ecovinyl Edition

Limited to 100 copies on white/grey shaded ecovinyl.

So, you might have two questions.

1. What is ecovinyl?

If a records get pressed in different colorways, chemics are used to clean up the machine and interrupt the process. When using the ecovinyl way, those chemics are not used and the next color balls are just thrown in close to the finish of the colorway that is pressed before. In this case they pressed black before white, so the vinyl will not be 100% white but each vinyl will be unique thanks to the process. So the first record pressed as white will have a big black influence and will turn out partly black, grey, white, the last one will be entirely white.

2. Who is Natia The God?

Raised in North Inglewood on the Wu bible, but blessed with a musicality that fits into the sound of the new West Coast, Natia sounds starkly apart.

The "Natia the God LP" blends raw stab-you-in-your-nosebone raps with weary haunted melodies — ones that possess the weird beauty that indie singer songwriters disappear into the forest for six months to try to find.

Highly recommended if you love Purple Tape-era Raekwon and Ghostface, early Eminem and the wild blunt haze griminess of Redman. But there’s only one Natia.

"An LA Hip-Hop Masterpiece" - LA Taco

"An adept rapper bringing to life grimy East Coast sensibilities with immutable West Coast zeal...an inventor of solutions in the face of strife."- DJ Booth

"13 tracks that help make up what the well-rounded emcee calls “his Illmatic.” - 2 Dope Boyz

"Natia skillfully blends ’90s-esque, wordplay-forward rap with some more modern sonic sensibilities and a gift for vivid, street-centric storytelling with an off-kilter eye for detail." - Uproxx