Diadora Urban Fashion Men17 Artikel
Diadora Urban Fashion Men
Established in 1948, Diadora was originally founded as an artisan’s laboratory to create mountain boots. Thanks to great products and immediate early success, Diadora entered the world of sports shoes in the 60s. In the early 70, the brand became the first Italian company to employ iconic sports champions as testimonials, including Björn Borg and Roberto Bettega. Diadora expanded its marketing concept by signing famous sportsmen like Pat Cash, Andrea Zorzi, Antonio Cabrini amongst others. At the 50th anniversary, Diadora went back to the roots and introduced the Diadora Utility line. The 2000s saw the company’s worldwide expansion, new partnerships as well as the birth of the Heritage collection that blends fashion and sportswear. Nowadays, the three segments lifestyle, performance, and workwear, split into five sub-brands, complete the Diadora world.