FILA Urban Fashion Women6 Artikel
FILA Urban Fashion Women
Back in 1911, the FILA brothers opened their first shop in Biella, a small town in northern Italy. Their mission was to create quality apparel for locals, inspired by luxury, art and utility. In 1923, the brothers officially established the expanding family-run textile business as a high-quality knitwear manufacturing company, entering into a limited partnership named Maglficio Biellese, while 19 years later, the company merged with the Fratelli Fila company. In order to expand and push boundaries, FILA engaged the services of managing director, Enrico Frachey, that eventually transformed the brand into a prestigious global sportswear company. Thanks to sponsoring tennis pros such as Adriano Panatta, Paolo Bertolucci and the one and only Björn Borg as well as well as unique designs, FILA managed to become the number one brand by stylistically confident tennis enthusiasts. It was hip to sports the F-box logo on the chest or headband. When people were ready to wear sportswear apparel in everyday life, FILA styles soon became in great demand. What’s so special about FILA is the recognition value and uniqueness of the F-branded designs. Sometimes, FILA incorporates bold colors, but the look is always clean and classy. FILA apparel is vintage without being conventional or replaceable. Plus, FILA is timeless.