101 Apparel Merchandise 11 Items

101 Apparel Merchandise

From his base in Southern California, design veteran Eric Crandell seamlessly bridges the gap between art, music, and fashion. Eric started on the ground floor of the thriving dance music scene in Los Angeles soaking up the warehouse and underground parties that came to define the LA dance music sound of the 90’s. Always grassroots, innovative, focused on the community, the music and the art that was around at the time. As part of Club Stereophonic’s (a live music club that set the staple for later clubs in the LA scene) line-up Eric formed a relationship with Ubiquity Records and began to showcase the Ubiquity roster in the club. After this period, Eric got hired onto Ubiquity Records as Art Director. Here he honed his already blossoming skills into advancing the Ubiquity T-shirt Line, and designing album covers by countless artists on the Ubiquity label. Eventually, Eric started his own design line that is now known as 101 Apparel. It takes inspiration from various genres and cultures, showing influences from classic designers of the 60’s & 70’s; combined with an extensive background in music related design, his art has a focus on imagination, authenticity and new ideas. Collaborations include 2k by Gingham, Lodown Magazine, Nightmares On Wax, Six Pack France, Soul Rebel, Ubiquity Records, and Wax Poetics.