Since the 1960s, design has become a core pillar of the German brand Braun. The values of quality, functionality, clarity, longevity and timelessness have been integrated into an enduring design philosophy. For Braun users, the brand’s watches, clocks, and calculators are long-term companion pieces. In an age of prosperity and saturation, the benefit of fewer, better products has become self-evident. As Braun sets out to create desirable, innovative products, their gaze looks forward into the future, while the design principles the Braun designers use to achieve consistency, simplicity and clarity are firmly rooted in the brand’s unique design legacy. There are few better examples of these enduring design principles than Braun timepieces. These watches, clocks, and calculators have been created as collections of engaging simplicity, where less becomes so much more.