Novesta Itoh Velcro (White White / Ecru)

Established in the 1930s, Novesta is a brand that’s not only known for its unique sneakers but also for producing in Europe. For Novesta, it’s not just about fashion – this company is dedicated to manufacturing shoes according to the highest environmental standards. That’s why Novesta solely uses certified materials such as natural rubber, organic cotton and linen to produce sustainable footwear pieces of the highest quality. Novesta shoes are hand-made and finished with the signature tire marks around the outsole.

With its timeless silhouette, the Novesta Itoh is a design classic that harks back to the 1980s. As one of the largest sports shoe manufacturers at that time, Novesta produced and supplied sports shoes to many German as well as well-known European brands for decades. The classic shape of the Itoh is based on the same production line as that of the adidas Stan Smith, which was manufactured at the Novesta factory at the same time for the Western European market.

Novesta Itoh Velcro - features:

• leather upper
• soft and breathable fabric plus leather lining
• triple instep leather straps with hook and loop fastener
• foam-padded insole
• hidden EVA midsole for lighhtweight cushioing
• cuptsole made from molded natural rubber
• Novesta woven label at tongue
• Novesta lettering embroidered at heel patch