Patagonia Let My People Go Surfing (German)

As a child, Yvon Chouinard moved with his father, a French Canadian blacksmith, to Southern California with little English and less money. Today his company, Patagonia, is approaching $1 billion in sales annually as one of the most environmentally and socially responsible corporations on the planet.

It has been ten years since Chouinard first shared his iconoclastic view of business with the world. Since then, through a global recession and intensifying environmental crisis, Patagonia has become a worldwide corporate leader—demonstrating that the values and philosophies laid out in this book are the best path to profits. This is not another tale of a successful businessman who chooses to do good on the side. It is the story of a businessman who has attained ever-growing success by placing Patagonia’s mission statement at the core of their culture: to build the best product, do no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.

Let My People Go Surfing is the portrait of a young man who found escape by scaling the world’s highest peaks, of an innovator who used his father’s tools to fashion equipment that changed climbing forever, of an entrepreneur who brought doing good to the heart of his business. In addition, it is a blueprint for all facets of responsible business, from design and production, to marketing and human resources.

Paperback edition; language: German; 280 pages; dimensions: approx. 16.5 x 24 cm; printed on 100% post-consumer-waster recycled paper.