The Shacks This Strange Effect / Hands In Your Pocket

The A side “This Strange Effect” is an updated take on the Ray Davies penned classic
from 1965. The Shacks version is currently featured in the Apple iPhone 8 global ad
campaign that has been playing on television during prime time spots such as the
World Series, Saturday Night Live, NFL & college football games, TV shows, and
much more. The social media video plays combined across youtube, facebook, and
instagram are upwards of 20 Million views worldwide. The lead actor in the spot is the
lead singer of The Shacks, Shannon. The band has played all over New York City
since the release of their EP and is currently on a US Tour with Chicano Batman &
Khruangbin. With radio support across the states and Europe, and this ad playing non
stop globally it looks like The Shacks have a hit on their hands with “This Strange
Effect”
The B Side “Hands In Your Pockets” finds The Shacks dipping their toe into the
rocksteady / reggae world. Recorded with the rhythm section of the infamous
Frightnrs of Daptone Records fame, Shannon’s floaty vocal stylings are right at home
on a new jack reggae rhythm.