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US megastar Travis Scott releases his new album UTOPIA. The album was already released digitally on 28 July. In addition to Beyoncé, Drake and The Weeknd, other superstars such as 21 Savage, Future and SZA are featured on the album, making the megastar's new album an absolute highlight of the musical year. The campaign was launched with the release of the song "K-POP" together with Latin superstar Bad Bunny (most-streamed artist of the year) and The Weeknd. The release was celebrated accordingly with a huge sold-out show at the Circus Maximus in Rome in front of more than 60,000 people. The album has already reached number 1 on the sales charts in several countries around the world and is already considered one of the most progressive and unique hip-hop albums in history.