Patta was established by Edson Sabajo and Guillaume “Gee” Schmidt. Both were instrumental in the Dutch hip-hop and nightlife community in the 90’s and early 2000s: Edson as a DJ while Gee used to emcee and host events. Besides sharing interests in creating rap music, the Patta founders were also obsessed with hunting for sneakers and records all around the globe. So they provided their community in Amsterdam with a constant supply of gear from their travels, which naturally developed into a business partnership. Before they knew it, the demand started growing, and a cult favorite brand was born. Today, Patta is one of few internationally revered, black-owned streetwear brands and consists of a clothing line, Patta Soundsystem, Patta Running Team and, most recently, the Patta Foundation focusing on youth cultural education. By the way, the brand’s name is a slang term for “shoe” – a nod to the founders’ Surinamese heritage. A creative family to the core, Patta encourages inspiring collaborations, cultural crossover, and unconventional forms.