Co-founded in 2002 by Karl-Oskar Olsen and Brian SS Jensen, Wood Wood is a Copenhagen–based lifestyle brand that blends fashionable and sports-inspired aspects with streetwear aesthetics and subcultural elements rooted in art and music scenes. Wood Wood could be described as a contemporary urban fashion brand, but it’s much more than that: It’s about an attitude, creating an individual style by mixing key elements of underground and high-end. Urban roots meet a conscious as well as sophisticated approach expressed in the form of unpretentious lifestyle apparel. With each collection Wood Wood offers perfectly balanced both stylish and functional designs. Despite its young age, Wood Wood already scored with about 50 collaborations including clients like world famous global players adidas, Nike, Lego, Barbour or Eastpak just like sleeper plus up-and-coming brands and artists such as Peter Sutherland, Elmgreen & Dragset, So-Me and FUZI UVTPK.