UK Hip Hop 4 Items

Limited edition 45 of the “What Ifs?” single.
Taken off “The Last Resort” EP released by Old Paradice.
Features a guest appearance from LA rap royalty, Blu (Exile, MED, Madlib)
Also included is a remix by another LA representative , Swarvy (Mndsgn , Pink Sifu , Joyce Wrice)

I feel it will be a real head- turner for anyone who knows my music. I'm really
proud of that. It's exactly what I wanted to do... Make music that I'd listen to and
I'd put on my playlist."
Destined for a playlist, speakers and stage near you imminently: 'Dog Eat Dog
Food World' simultaneously takes things back to Niko's roots but also zooms out
to reveal a much wider picture of who he is and what makes him tick. He
describes his new creations as happy music and that he feels it's a refection of
what it's like to be a British teenager but each cut comes with a barbed tale of
high, lows, lols and woes.
Featuring singles such as 'trespass coat', 'ur bundle of joy!', '14 days', 'miniclip'
and 'it's not litter if you bin it', Niko's nak of sharing relatable smalltown stories,
deconstructing the concept of trying to adult in the 21st century and the
challenges of living, laughing and loving under the late stage capitalist kosh
secure his role as a Gen-Z Mike Skinner.
We're going to really hone in on Niko's engaged and strong online presence with
an abundance of fun, unique content. There will be 3 skits released in between
each of the singles to tease elements of the album and showcase the narrative of
the lyrics and themes. We will be collaborating with the likes of Buzzfeed/Evening
Standard/The Metro/Dazed/The Face and connect with fans via live streams

In uncertain times, hope and unity are important when moving through the unknown, so it feels like our latest release arrives at the perfect time. The title of the project is a handy mantra for these strange days, with the content serving as a reminder of what has come before, as well as a portent for what lies ahead.