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DMC Merchandise

It’s all about the DJ! At least in the DMC world everything revolves around the artists behind the turntables. In 1981 Tony Prince started the DMC radio show in the UK, two years later he invented the remix service and released cassettes and later vinyl consistantly. In 1986, the world saw the first one of the annual DMC World DJ Championships that produced outstanding turntablists like Grandmaster Roc Raida, DJ Craze, Cash Money, Q-Bert, Apollo, A-Trak and others. Same with the apparel line: Each item’s graphic design gives an idea of who’s the endangered species that Tony Prince cares for.