Iamgawd & Custom Made The Eternal Reflection

Getting Ahead Without Devolving is not only the acronym that makes up part of Iamgawd's name but a mantra for approaching the music industry on his own terms. Iamgawd is a rare talent that draws listeners in with each second hitting harder than the last. A former resident of the LeClaire Courts housing projects on Chicago's south side, he fills the music canvas with the wisdom that comes from surviving in that reality. With conviction in every word he speaks, Iamgawd also brings an immeasurable amount of wit and charm in narratives crafted into song. A top tier lyricist in his own right. Connecting with Chicago production royalty, Custom Made, Iamgawd shines bright over any sounds laid out for him. This concept album puts you in the shoes of a man coming to terms with his environment and his place in it. Recognizing the obstacles that stand in the way of getting ahead is only part of the story. Being able to overcome against all odds is a trait found in the survivors of this American experiment. It also serves as a through-line for this collection of stories in song form. An indelible image of us. The Eternal Reflection. 12” black vinyl limited to 300 copies