Mello Music Group HHV Records 193 Items

Buffalo & Detroit are America’s broken dream. They are once thriving cities, now known for frigid temperatures and violent crime. The cities were birthed in a different era, forged in fire, built of cold steel. It follows that the rawest Hiphop in recent memory has bled from these two regions. No two artists exemplify this hard truth more than legendary Detroit producer Apollo Brown and Buffalo’s maverick emcee Che’ Noir. The two artists came together to create a sound as natural as calm after the storm.

The soulful, head-nodding production of Apollo Brown has been a staple called on by some of the greatest to ever do it. From Ghostface Killah to Danny Brown, and from Freddie Gibbs to Chance the Rapper, Apollo Brown’s signature style has become an iconic staple of the culture.

Meanwhile, Che’ Noir has stepped onto the scene as smoothly as any double dutch veteran. Having already worked alongside Benny The Butcher, Kool G Rap, and Fred The Godson, she has emerged as one of the most extraordinary New York talents heard in years.

The pair’s new album, “As God Intended”, drifts up and down city streets and offers a glimpse behind closed doors, telling the stories of gunshots, missing fathers, & playing the system.

The new album from Apollo Brown & Che’ Noir features Skyzoo, Blakk Soul, Planet Asia, Ty Farris, and Black Thought. Coming July 10th on Mello Music Group, it is exactly “As God Intended.”

Buffalo & Detroit are America’s broken dream. They are once thriving cities, now known for frigid temperatures and violent crime. The cities were birthed in a different era, forged in fire, built of cold steel. It follows that the rawest Hiphop in recent memory has bled from these two regions. No two artists exemplify this hard truth more than legendary Detroit producer Apollo Brown and Buffalo’s maverick emcee Che’ Noir. The two artists came together to create a sound as natural as calm after the storm.

The soulful, head-nodding production of Apollo Brown has been a staple called on by some of the greatest to ever do it. From Ghostface Killah to Danny Brown, and from Freddie Gibbs to Chance the Rapper, Apollo Brown’s signature style has become an iconic staple of the culture. Meanwhile, Che’ Noir has stepped onto the scene as smoothly as any double dutch veteran. Having already worked alongside Benny The Butcher, Kool G Rap, and Fred The Godson, she has emerged as one of the most extraordinary New York talents heard in years.

The pair’s new album, “As God Intended”, drifts up and down city streets and offers a glimpse behind closed doors, telling the stories of gunshots, missing fathers, & playing the system.

The album from Apollo Brown & Che’ Noir features Skyzoo, Blakk Soul, Planet Asia, Ty Farris, and Black Thought. Part of the Mello Music Group 24 for '24 Artist Series featuring limited edition vinyl art by oil painter KipDaFog.

Brown vinyl Limited edition. Still sealed with hype sticker.

Brown vinyl Limited edition. Still sealed with hype sticker. Crack in top spine.

19 Tracks feat. The Barrell Brothers, Oddisee, M.O.P., Chino XL, Finale, Evidence, Rasheed Chappell, Saga, Ty Farris, Rapper Big Pooh, Dynasty, Ras Kass, Vinnie Paz, Blacastan, Your Old Droog, Masta Ace, Wordsworth, Maffew Ragazino, Freddie Gibbs, OC, Westside Gunn, Planet Asia, Eternia, Sean Price, Reks & Ugly Heroes. Whoa!

Detroit producer Apollo Brown has made a name for himself as one of Hip-Hop’s most legendary new producers, while maintaining a golden era sound. His production credits are a who’s who of Hip-hop greats, from Danny Brown to Ghostface Killah, Ras Kass to Westside Gunn. Even Chance the Rapper used a pair of Apollo beats on his debut mixtapes. Known for bringing the best out of musicians, Apollo has a knack for making timeless classics. Brooklyn’s Joell Ortiz started on none other than Dr. Dre’s Aftermath label and built a huge buzz in the industry. He’s worked with legends like Just Blaze, among others. He then signed to Shady Records as ¼ of the supergroup Slaughterhouse. He’s worked with Hip-Hop titans Eminem, Busta Rhymes, Jadakiss, Akon, and Big Daddy Kane. Now the pair of Hip-hop luminaries are celebrating the 5-year anniversary of their first collaborative album on Mello Music Group with a deluxe edition including 2 new songs. It’s nothing short of a masterpiece: Mona Lisa.

Detroit producer Apollo Brown has made a name for himself as one of Hip-Hop’s most legendary new producers, while maintaining a golden era sound. His production credits are a who’s who of Hip-hop greats, from Danny Brown to Ghostface Killah, Ras Kass to Westside Gunn. Even Chance the Rapper used a pair of Apollo beats on his debut mixtapes. Known for bringing the best out of musicians, Apollo has a knack for making timeless classics. Brooklyn’s Joell Ortiz started on none other than Dr. Dre’s Aftermath label and built a huge buzz in the industry. He’s worked with legends like Just Blaze, among others. He then signed to Shady Records as ¼ of the supergroup Slaughterhouse. He’s worked with Hip-Hop titans Eminem, Busta Rhymes, Jadakiss, Akon, and Big Daddy Kane. Now the pair of Hip-hop luminaries are celebrating the 5-year anniversary of their first collaborative album on Mello Music Group with a deluxe edition including 2 new songs. It’s nothing short of a masterpiece: Mona Lisa.

Classic Hip-hop meets minimalism and dusty vinyl on Anchovies. Cali Agents alum Planet Asia is as sharp as ever with his lyrical smithing. Apollo Brown’s style is evident behind the dust and grime of these smoky samples. The Detroit producer approached this album like a director would a movie. Apollo painstakingly laid out every detail of the project and knew what he wanted from the finished product. He knew that only one rapper could execute his vision. Enter Planet Asia. The West Coast legend was able to fit directly into the plan and bring his talents to the album, creating a perfect match.

Record Store Day 2021 Release.
Limitation: 1000 copies.

Detroit's Apollo Brown and Cali Agent Planet Asia take side A of this special edition Hip Hop vinyl, while SP1200 wizard Gensu Dean and Motor City MC Guilty Simpson handle all the B-Side tracks.

Detroit Beatmaker Apollo Brown and Fresno Rap veteran Planet Asia are proud to announce their new album "Sardines" - the followup to the duo’s beloved 2017 collaborative album “Anchovies.” Apollo and Planet Asia improve upon the minimalist, grimy Hip-Hop theme from the first collab with pristine execution. the new album promises grime just like its predecessor. Featuring Sick Jacken, Ty Farris, Marv Won, and TriState.

Detroit Beatmaker Apollo Brown and Fresno Rap veteran Planet Asia are proud to announce their new album - "Sardines" - the follow up to the duo’s beloved 2017 collaborative album “Anchovies.” Apollo and Planet Asia improve upon the minimalist, grimy Hip-Hop theme from the first collab with pristine execution. The new album promises grime just like its predecessor. Featuring Sick Jacken, Ty Farris, Marv Won, and TriState.

This is Apollo Brown's very first beat collection put together in 2007 a few years before winning the Red Bull Big Tune Championship in Detroit and then signing to Mello Music Group. The collection has been such a popular record around the Mello Music Group office for the past few years that we decided to make it available to everyone for a one time pressing on vinyl. Over 30 tracks from Apollo Brown.

Limited to 300 copies. - HHV exclusive

From The Trenches to the Penthouse, A Mid-West Rap Opus from Ohio's Stalley & Legendary Detroit producer Apollo Brown

Limited to 300 copies.

From The Trenches to the Penthouse, A Mid-West Rap Opus from Ohio's Stalley & Legendary Detroit producer Apollo Brown

Apollo Brown’s Thirty Eight is a contemporary throwback, inhabiting the realm of reverent reinvention and innovation. It deftly bridges the gap between ‘70s Blaxploitation soundtracks (e.g. Curtis Mayfield’s Superfly or Marvin Gaye’s Trouble Man) and the hip-hop records that sampled from them. Includes bonus 5" feat. Roc Marciano!

Detroit's Apollo Brown is back with the instrumental follow up to Clouds. Let the legendary beat maker take you on a trip.

Plush Seats. Recline for a minute, spark a spliff, and savor the cozy luxury. Enjoy the foggy velvet majesty summoned by the new beat tape from the LA-by-way of Oregon singer, rapper, and producer known as Calvin Valentine.

Making his Mello Music debut, Plush Seats heralds Valentine’s arrival as one of the most formidable and versatile producers of his generation. Of course, this isn’t his first rodeo. By his mid-20s, the precocious producer had already racked up a resume that could pass any certification exam, featuring collaborations with De La Soul, Nas, Bun B, Boogie, Juicy J, Illa J, Planet Asia, Fat Tony, and Devin The Dude.

XXL raved about its trippy psychedelia. Uproxx called it the “smooth groove that your summer needs.” Okayplayer said that with Calvin Valentine, “the future of music is in good hands.” With Plush Seats, the future is now. It’s a work of supreme virtuosity, a stoned immaculate saga ideal for blunt cruises, impromptu cyphers, and meditative late night head nods.

Plush Seats is nothing but strong ideas and a smooth ride. Grimy but opulent. Smoked out but clear-headed. A vibe like no other.

Never sacrifice the art for anything and never leave home without your respect. Southwest representer Cash Lansky hails from the deserts of Tucson, Arizona about 45 minutes from the Southern border. His story is one of family, trials, growth, and being forced into a role all too many young boys face - being the Man of the House at a young age. Wise beyond his years, Cash grew up quick. This record is the heartfelt result of being able to reflect on that life and bring forth the lessons and stories that make great art. A seasoned performer and respected member of the Arizona Hiphop scene and Southwest culture, Cash Lansky makes his indie label debut with Mello Music Group on this T-Wade and Mario Luciano produced album (Mario's credits include notable releases like Drake’s “8am in Charlotte”, Kendrick Lamar & Baby Keem’s “Savior” , J. Cole’s “Punchin’.the.clock”, Jack Harlow’s “Is That Ight?”, and H.E.R. & YG’s “Slide”). The new record is mixed by the legendary Willie Green. This is Rec-Center Rap straight from the heart of one the West's best.

“G.I.T.U., an acronym for Greatest In The Universe. The title encompasses the feeling this body of work for me. It’s my life experiences, my loves and losses, my stories about overcoming obstacles both external and internal, while learning to love myself and becoming the best version of me. Both as a person and as an artist I tried to push my boundaries and expand my limitations. Everyone’s world is their own, everyone has their own universe that they are in control of, this is mine. I’m the G.I.T.U.” – Chris Rivers

Since he first entered the rap game, every mention of Chris Rivers inevitably acknowledges the influence of his father, Big Pun, one of the art form’s all-time greats. It’s a gift that offered the Bronx MC the opportunity to be heard, but simultaneously a curse that elicits unfair comparisons. But with his Mello Music debut, G.I.T.U., Rivers achieves what would’ve been impossible for a lesser talent: he stakes his claim as a singular artist, one speaking for his generation, his culture, his familial heritage, and most crucially, himself.

If Rivers is unquestionably the son of the first solo Latin rapper with a platinum plaque, he has clearly evolved into his own man. G.I.T.U is the opportunity to tell his story--one that starts full of mourning and self-doubt but matures into a gripping tale of self-discovery. In bold declarative terms, he sketches a portrait of a life lived on the margins, weathering the storms of abuse, poverty, and the lingering shadow of high expectations.

There are struggles with addiction and suicidal thoughts, but Rivers transcends those demons to deliver audio dope that does his legacy proud. He raps with the jaw-dropping lyrical agility and syllable precision that you’d expect from his patrimony, but with the vulnerability and introspection that can only come from an artist who possesses a rare knowledge of self. You can hear the inheritance of his late great father, but also a synthesis and expansion upon the path trodden by Black Thought, Mos Def, and Lupe Fiasco.

The title itself doubles as a mantra: Greatest In The Universe. This is the self-affirmation that Rivers told himself in his most turbulent moments. It’s an inspirational credo that allowed him to keep going, but also operates as fuel to listeners -- particularly those seeking a refracted light from someone deeply familiar with the darkness.

The 16 tracks encompass nearly every mood. There’s the confessional “Perfect,” where Rivers declares “well, I never loved myself, but right now I’m in love with two bitches, I mean women, I mean prisons, I mean prisms.” In the course of a single sentence, he’s able to convey labyrinthine complications. There is “Trick,” where Rivers rumbles like a champion prizefighter, boasting about how his sisters taught him how to brawl, reminiscing on his early days as a “little Puerto Rican fat boy with a brain like an asteroid.” Over rope-a-dope drums, he creates an anthem built for stage-diving and chaos, delivering a pummeling series of references that run from MC Hammer to Cassius Clay to anime. It’s a modern iteration of a tunnel banger: riotous, rowdy, New York brass knuckle rap.

“Damaged Goods” finds the 25-year old lyricist questioning the differences between lust and love, dropped his guard to exhibit a relatable sensitivity. “Wolf Mode” pairs a poignant sax lick with a plea to be able protect oneself from the storms of life. It’s not about being bulletproof, but rather, to possess the strength to endure the chaos that we must face. Yet Rivers is willing to accept the challenges head-on, claiming that he’d “rather have the hard truth than a sweet lie.” While “N.A.S.A.” takes dead-aim at the traps of millennial life: too many useless contacts in your phone, the dim lies of clout, and the indelible need to find the real ones who will hold you down. There is also a flawless “Pakinamac” homage.

The emotional centerpiece of the album arrives on the heart-wrenching “Sincerely Me.” It’s a tribute to Big Pun, but one that refuses to bow down to over-sentimentality. You feel Rivers’ pain and sadness, the struggles of his family, and his frustration at being unable to have a father to turn towards for advice. It’s a votive to a dearly departed spirit, gone much too soon. But when the song fades out, Rivers is stronger than before. A prayer has been answered. It’s the fully fleshed out picture of a son who doesn’t want to eclipse the father but rather, who wants to be able to stand beside him, shoulder to shoulder, two of the greatest of their times.

When Diamond District dropped In the Ruff on Mello Music Group in 2009, the gritty drums and grimy raps combined as elementally as hydrogen and oxygen. The D.C. Voltron of Oddisee, yU, and X.O. dusted off and revitalized a sound once consigned to the catacombs.

Hailed as an instance classic, its impact reverberated throughout the underground and mainstream. The Washington D.C. City Paper called it the city’s best album in many years. During an era when lyricism was deemed too intellectual and samples too dated,Diamond District overturned conventional logic. They preserved the raw and made it righteous.

A half-decade later, the holy trinity has returned with March on Washington. The truths remain timeless. Wisdom over rhythm. Slang turned into testament.

Oddisee, XO and yU are back with production by Large Professor, Oh No, Diamond D, Black Milk, Apollo Brown, Nottz, L'Orange & more …

Jazzy piano loops, afrobeat percussion, breakbeat exoticism, and bounce make up Drew Dave "SynthBASED," an instrumental ride. Residing in the crux of vintage and modern techniques is Drew Dave, who's faithful to the soul that lives in his hardware, but maintains forward vision for live instrumentation and midi-synths on his latest project. Drew Dave has doodled over the orginal syllabi of Hiphop instrumentalism, creating ornate embellishments of prerequisite texts. Drew Dave's aspirations for musicality over straight beats, his the ability to deliver bangers that loop gravelly roars, and his smooth crisp production lead listeners on a rhapsodic journey.