New Balance was established as a Boston-based arch support company in the early 1900s, developed into a specialized shoe manufacturer in the 1970s, and has grown to become a leading global athletic footwear company. Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance. To ensure the best fitting, best performing shoes and apparel, New Balance products focus on improving custom technology and production methods. A big part of that is maintaining five manufacturing facilities in the United States where the company continues to produce shoes and apparel that meet the standards New Balance has employed for 100 years. They have also remained committed to a core set of values that include integrity, teamwork and total customer satisfaction. Today, items like the classic M576 or M577 running shoes have gained classic status, thanks to its understated design, comfort and bright colorways.