“We’ve been practicing the art (inspired by Ali the great) of taking all the punishment that life can throw at us, and punching back, knocking out opponents, one by one. we’ve overcome adversity, stuck with our convictions, and kept it real, before keeping it real was even kept.” In 1999 when nobody else would sign a cat named DJ Logic, Andy Hurwith called a few brothers (and one sister) and it was decided – time to start their own thing. Nobody quit their day jobs, they formed the most underground of collectives and got ready to release the first record. But what is a record label built on real music without a clothing line that spreads the message in the streets? Ropeadope styles are not just wearable, they also express an attitude. You don’t just wear Ropeadope – you are Ropeadope when you’re wearing it!