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We Are Rewind: The Walkman celebrates its comeback!

With the resurgence of the music cassette, We Are Rewind has decided to bring the classic Walkman back to the stage. The nostalgia of the 1980s and 1990s is currently making an impressive comeback, and We Are Rewind wondered whether the portable cassette player should also celebrate its revival.

Let’s remember the year 1979, when the very first Sony Walkman, the TPS-L2, saw the light of day. A device that sold more than 220 million units and achieved cult status, thanks to films such as “Guardians of the Galaxy” and series such as “Stranger Things”. This wave of nostalgia and renewed interest in the 1980s and 1990s inspired We Are Rewind to think about the rebirth of the cassette player.

In an era where music is becoming increasingly digital and everything is accessible in seconds, the charm and romance of the audio cassette remains undiminished. Since 2012, sales of audio cassettes have been on the rise again, which is a clear sign that the time was ready to develop a new cassette player worthy of the name.

We Are Rewind draws on the expertise of French engineers with over 40 years of experience in the analog field, particularly at Thomson. Through a partnership with ORA, a company specializing in the development of high-end audio and sound equipment, the goal was to create a high-quality cassette player with a simple and pure design. The design is based on the first Sony Walkman, but was equipped with contemporary technology by We Are Rewind.

One of the biggest challenges was to find the mechanical parts required for the production of cassette players, as almost all factories closed their doors more than a decade ago. There was also the problem of batteries that had to be changed regularly. The solution was simple and innovative: the player works with a rechargeable battery. This is not only more practical and ecological, but also a world first in the field of cassette players.

So that everyone can listen to their music the way they want, the We Are Rewind 2.0 player is also equipped with Bluetooth 5.1 connectivity. This means that old cassettes can be listened to both with and without a cable. In addition, We Are Rewind has integrated a recording function so that users can create their own mixtapes.

We Are Rewind has succeeded in offering an unparalleled listening experience to nostalgics, music lovers, design enthusiasts and all those who believe that music should also be touched with the fingers. The new We Are Rewind Walkman combines the best of both worlds: the analog magic of yesteryear and the modern technology of today.

The resurgence of the cassette shows that some things are simply timeless. We Are Rewind has recognized this and now offers a modern interpretation of the classic cassette player. With a clear focus on quality and ease of use, the We Are Rewind 2.0 player will bring music lovers a piece of the past into the present – with the added benefit of modern technology.

We Are Rewind’s dedication to creating a product that is both functional and aesthetically pleasing speaks for itself. The design is simple and elegant, inspired by the iconic Sony Walkman, while offering the latest technological advances, such as Bluetooth connectivity and a rechargeable battery.

At a time when digital music dominance seems unchallenged, the We Are Rewind Walkman offers a refreshing return to the roots of music listening. It is a device that not only plays music, but also evokes memories and emotions. With We Are Rewind, listening to music becomes a conscious, tangible experience again.

With its Walkman, We Are Rewind has found a way to connect the past and the present while creating something completely new and exciting. It’s a sign that good music and great technology can go hand in hand, regardless of the times.