In the early 1930s, French tennis legend, René Lacoste, had a vision to make a tennis top more comfortable and suitable for his sport, because the generic tennis tees limited the mobility of the players. So he developed the first polo shirt by shortening the sleeves and adding a button placket to the collar. Besides these groundbreaking changes, Lacoste also approached textile expert André Gillier to create a fabric that’s more lightweight and breathable: the world-famous piqué fabric. In 1933, Lacoste introduced the first polo shirt with the signature croc stitching at the chest to the sports world. Since then, multiple designers put a new spin on the Lacoste polos, while the main ingredients always stayed the same. Thanks to the unique blend of French elegance and sporty casualness, Lacoste became a synonym for lifestyle fashion. Besides sports and classic designs, Lacoste also offers accessories with the world-famous crocodile branding. If you’re looking for maximum comfort, premium materials and a high standard of quality closely linked to unique looks, be on the qui vive for Lacoste items.