From Onitsuka Tiger to Asics

If you talk about which brand delivers the coolest retro sneakers these days, you’re sure to hear the name of Onitsuka Tiger, a traditional company founded in 1949 in Kobe, Japan, alongside the names of the usual suspects. In 1977, the company merged with the GTO and Jelenk companies to create the running specialist Asics. The name Asics is an acronym of the Japanese proverb Anima Sana In Corpore Sano, which roughly means in a healthy body is a healthy mind. Thanks to meticulous analysis of movement sequences and constant collaboration with top athletes, it was possible to optimize wearing comfort, precisely adapt the features to the needs of different sports and thus ensure a high level of functionality. The extremely stylish Tiger Stripes branding, which also visually focused on dynamics and has a high recognition value, proved to be very helpful for the worldwide success.

Innovative Gel technology meets smart looks

The iconic Asics running shoes like the Gel-Lyte, GT2000 or Gel Kayano are known for their high quality and durability. On top of that, Asics sneakers are characterized by innovative technologies. Lots of Asics shoes have a special Gel cushioning, which provides comfortable comfort and a particularly pleasant running feeling. In addition, Asics shoes are equipped with materials such as mesh and leather, which offer breathability and flexibility.

Asics: the right sneakers for every distance

Asics has developed a range of sneakers for different varieties of running. Each of these shoes is designed to meet the specific needs of each running style – providing runners with perfect support. Apart from their functional features, Asics running shoes are also famous for their sophisticated looks. Asics works with a wide range of colors and designs that are suitable for both sports and everyday use.

Overall, Asics sneakers offer an excellent combination of functionality and style. With high quality and durability, Asics shoes are an excellent choice for athletes of any skill level. If you are looking for a comfortable and reliable athletic shoe, you should find it at Asics.

Asics Gel-Lyte: The flagship model of the Japanese brand.

The Gel-Lyte is a classic runner that has been produced by Asics since the nineties. Since its introduction, the Asics Gel-Lyte has become one of the most popular sneakers. One of the most important features of this Asics shoe is the unique gel cushioning technology, which provides a comfortable running experience. Integrated into the midsole, the gel cushioning absorbs shock while providing stability. This makes the Gel-Lyte a perfect all-round kicks for athletes of all levels.

The Asics Gel-Lyte is also known for its stylish look. Asics offers a variety of colorways and special editions that are both sporty and fashionable. Some of them Asics has produced in very limited editions, making them sought-after collector’s items.

Asics sneakers: comfort, style and functionality.

Since the Asics Gel-Lyte can convince with its comfortable fit and versatility, it is also one of the favorites for daily life for connoisseurs. Overall, it can be said in good conscience that the Asics Gel-Lyte is a great sneaker that combines comfort, a sophisticated look and functionality.