Ciele Athletics is a Montreal, Canada-based company founded by Jeremy Bresnan and Mike Giles in 2014. The duo wanted to combine their skills in design and technical sportswear in a joint venture to enrich the sport of running, which they both love. The idea was to develop designs under the Ciele Athletics banner that people could enjoy running in. In the beginning, it was the Ciele Cap that Jeremy and Mike designed, as there was a need to catch up in this segment: A cap is often a by-product or a promotional item in the sports sector, but hardly ever a stand-alone item where functionality and design meet at the highest level.
In the beginning, the guys at Ciele were nervous. Can they make the goal a reality, are they ready for it? Since the idea for Ciele Athletics had already been maturing in the minds of the founders for two decades, nervousness quickly gave way to enthusiasm, from which a productive energy developed. And then everything fell into place – not least because Ciele adopted its own way of looking at things. “Just a cap” didn’t exist in the mind of Ciele, it was all about developing the perfect cap that was mature in terms of style and function. Ciele Athletics took a relaxed approach to this goal; after all, they wanted to offer a product that was perfect down to the last detail and that every runner could identify with.
The goal of Ciele Athletics is to encourage people to exercise and play sports together through well thought-out equipment and exceptional experiences. It’s about creating a movement that benefits everyone. It’s about creating a movement that benefits everyone. With designs like the GOCap, the ALZCap, the TKYCap, and the BKTHat, Ciele has succeeded in creating highly distinctive headgear pieces that stand out from the crowd and represent a common denominator of this movement.
At Ciele Athletics, comfort and functionality go hand in hand. All caps from the Ciele Athletics range are equipped with UV protection of UPF +40 on the front and at the edge, and the caps are also washable and compactly stowable, thanks to the bendable visor. The latter means that you don’t protect your head with a crumpled something when you take a Ciele Cap out of your bag, but that it immediately fits perfectly and without pressure points. Plus, Ciele’s proprietary COOLwick™ performance fabrics are optimized to wick moisture to the surface of the fabric so it can evaporate as quickly as possible.
Nowadays, it’s not uncommon to have time for outdoor sports activities early in the morning or late in the evening, in the dark. Therefore, it is even more important to be highly visible. Therefore, reflective details of Ciele Athletics caps increase the safety of the athlete.
Of course, Ciele Athletics also focuses on the issue of sustainability. The brand is always looking to find recycled and thoughtful solutions in as many cases as possible. In 2020, for example, over 80% of all Ciele caps were made from 30% to 100% recycled Repreve polyester from Unifi. Traceable, transparent and demonstrably sustainable, Repreve ensures that high-quality fibers are made from 100% recycled materials, including water bottles and pre-consumer waste.
In 2021, Ciele Athletics further increased the use of premium Repreve fibers throughout its product line. More than 85% of Ciele’s offering will now be made from certified Repreve fiber, with 60% of the range made exclusively from recycled fabrics.
But that’s not all: Ciele Athletics is also working on packaging and shipping solutions that reduce waste. They’ve brought on board Grounded Packaging as a partner in 2021, which means they’re using sustainable packaging, bioplastics and products made from recycled materials. Customized shipping boxes made from FSC-certified recycled paper bring it full circle.