hummel HIVE HHV Clothing 0 Items

hummel HIVE HHV Clothing

hummel® HIVE is the lifestyle-inspired sub-label of the famous Danish sports brand hummel® that was established in 1923 and is deeply rooted in football and handball. Initially, the brand produced football shoes in Hamburg, Germany, and later moved to Kevelaer, also Germany, before the company was taken over by Danish importers in the mid-70s. The label with the dual chevron logo incorporated in a stylized bumble bee is known as one of the most dedicated team sport labels in the world – a company that always cut its own path with a signature look and lots of character. Defined by the Danish design tradition, distinctive details of hummel® HIVE designs are clean lines with an edgy twist. hummel® collections reflect their significant sports heritage drawing on classic sports styles from the brand’s archives studded with contemporary street fashion – a unique blend of retro and current trends resulting in an urban street style with a sporty touch. By the way, during the 80s and 90s, hummel® provided well-known international football teams like Benfica Lissabon, Real Madrid, Tottenham Hotspur, Aston Villa, Feyenoord Rotterdam, and Brøndby IF as well as the Danish national football team with the dual chevron-branded gear.