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SHU HHV Clothing 0 Items

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SHU HHV Clothing

SHU is a Russian brand that smoothly blends practicality and modern design. Established in 2012 in Sait Petersburg by Andrey Kravtsov, SHU is the antithesis of the fast-moving nature of today’s fashion world as the brand’s jackets don’t follow any trends – quite the opposite, SHU items are designed for long-lasting purpose. Every SHU jacket is waterproof while being breathable, thanks to a special membrane. For their winter collection’s insulation, SHU uses Sorona DuPont fibers, a lightweight synthetic insulator that supports the perfect shape of SHU jackets and dries quickly. It’s also important for SHU to stay 100% vegan, no animal-made products are used for their clothes. To emphasize the brand’s down-to-earth attitude, you won’t find any SHU logo details at the exterior of their distinct jackets and coats as the SHU philosophy is all about minimalism. Plus, the colors have been carefully chosen, each and every one is pithy and profound.