Eleven Paris Apparel 0 Items

Eleven Paris Apparel

In 2003, two guys established the first ElevenParis boutique in the 3rd district of Paris – this was the start of a great story. Three years later, the headquarter office as well as the creative studio of fast-growing brand moved in a large store located in the heart of the hip shopping neighborhood, Etienne Marcel. Soon after that, the first flagship store was opened. In early 2007, the creative director of ElevenParis set a new turn for the brand: As a recent graduate of ESMOD International he created a strong identity and a unique design for the brand. Two years later, elevenparis.com was launched to reach new markets and spread the word. The summer of 2010 is an important moment for the brand’s image: a male model is strategically chosen to give a “rock” tone to the brand, the moustache identity sign is introduced and ElevenParis comes up with its slogan „Life Is A Joke“. The following season, the company goes even even further, by introducing the campaign concept showcasing the “daughter of a rock celebrity” and Ash Stysmest as its male model. Around the same time, the production department was created. Creative Vision: The creative studio draws its main inspirations from the styles that characterize youth movements of different cultures across time and music while adapting them to modern times, hence the name of its collections such as “American Youth”, “Stockholm Syndrome” and “Berlin Calling”. Plus, ElevenParis collection perfectly blends styles from different cultures: Some pieces are urban-orientated while others appeal to rock guys, and there’s even designs for the minimalist crowd.