Established in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world’s largest brand-name apparel marketers around the world. There is no other company with a comparable global presence in the jeans and casual pants markets and a denim-related history as strong as Levi’s®. And it’s no secret that Levi’s® had a huge impact on dress codes of several sub-cultures since the 60s that’s why the brand introduced the Levi’s® Vintage Clothing line. The designs of the Levi’s® Vintage Clothing are highly authentic, true to original retro pieces out of the brand’s archives. The Levi’s® Vintage Clothing collection goes back to late-40s apparel and breaks its way through the following decades until the 70s. All LVC designs have one thing in common: They never made it to the mainstream, so the subject matter is all about an underground attitude with a strong desire for uniqueness.