Edwin Lifestore 8 Items

Edwin Lifestore

Established in Japan in 1947, Edwin founder K.K. Tsunemi had a passion for denim pants, which inspired him to import them directly from the United States as no denim was manufactured in Japan at that time. Used, worn-out and dirty denim which had to be laundered and mended by hand in order to sell on to his customers. In 1951 domestically manufactured denim was available for the first time in Japan. This product was expensive and of inferior quality compared to its American counterparts, so Mr. Tsunemi creates his own denim designs, with greater sophistication in fits, washes and quality. In 1961 Mr. Tsunemi crafted the first pair of Edwin denim jeans; utilizing the letters D, E, N, I plus M (reversing the M creating a W), he created the brand name Edwin. By 1963 Edwin had produced the world’s heaviest ring-spun denim jeans (16oz), featuring the famous three-color rainbow selvedge, which is still being used today. In the 1970s, Edwin were the first company in the world to develop old wash designed to replicate denim which have been worn from its rigid, unwashed state traditionally designed for workwear due to its durability. In the 1980s, Edwin revolutionized the whole denim world by inventing the process of stone washing. Nowadays, Edwin offers some of the most wanted vintage denim pants and uses exclusive fabrics and fabrication, unique technology, hand wash processes, and continual progression in design and fit.